Tech Baked
No Result
View All Result
  • Home
  • News
  • Reviews
  • Explained!
  • Apps
  • How To
  • Best Picks
  • About Us
  • Contact Us
  • Home
  • News
  • Reviews
  • Explained!
  • Apps
  • How To
  • Best Picks
  • About Us
  • Contact Us
No Result
View All Result
Tech Baked Mobile Logo
No Result
View All Result
Home News

OnePlus plans for ODM release as a new strategy to enter the low-end market

by Kaushik
April 25, 2020
0
OnePlus New Logo Design
Share on FacebookShare on TwitterShare on TelegramShare on Whatsapp

OnePlus has been doing a phenomenal performance in the high-end flagship market. The manufacturer has been introduced to the market with a tagline “Flagship Killer” and is proving it consecutively by updating versions with the right amount of pricing and performance. We’ve got a clear picture of how the company is keen and focused on the response of community and reviewers.

Also Read: Oppo Find X2 Lite announced with Snapdragon 765G and 30W Fast Charging

The OnePlus 7 Pro with 90Hz display and the UFS3.0 storage worked pretty well for the consumers. It is no surprise that in countries like India, OnePlus has surpassed all the flagship manufacturers and was a top seller as they focussed on the higher-spec and high-budget variants. Now, by the launch of 8 and 8 Pro recently that also has the newest 5G technology to soothe up the things and took it a notch up.

OnePlus’s ODM approach.

oneplus

OnePlus is now making it’s entry to the mid and low-end smartphone markets. It is a known factor among mobile consumers that mid-range and low-end smartphone markets were taken over by Xiaomi, Samsung, and Realme in India. Even Oneplus has tried in the past to take over the mid-range smartphone range by announcing OnePlus X, which was not positively received by consumers.

Now, OnePlus is making a significant change in the marketing strategy because it believes that it can do better in the smartphone market. The manufacturer is planning to release ODM’s. ODM means “Original Design Manufacturing.” Two leading manufacturers do ODM’s they are Huawei and Xiaomi.

Also Read: 20 Best Google Chrome Flags You Should Use Right Now!

It translates to a process where a brand goes into the catalog of a factory and selects an already-existing product design, makes a few tweaks, and sells it under its brand name. The device would be no different from the original, but the significant changes you can witness are in packaging or product bundles, colors, and branding.

The ODM way is quite contrary to the OEM process because there would be no investment in R&D as the product already exists and is ready for sale. Even though it’s a niche way to enter the low-end and mid-range markets, still, it’s a good thing as the consumers, and the OnePlus community expects a less priced smartphone from the brand.

What’s your opinion on this decision from OnePlus? Comment below.

For the latest tech news and reviews, follow TechBaked on Twitter, Facebook, Instagram, and join our Telegram Channel for daily tech news in your inbox.

Share2TweetShareSend
Kaushik

Kaushik

A techie who is curious to know about the latest tech updates around the world, with a keen interest in Automobiles. Obsessed with watching Netflix, YouTube, Gaming on PC or Mobile, munching lots of food.

Next Post
Microsoft365

New Microsoft 365 Plans Starts at Rs. 420 in India Now

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow Us

  • 172 Fans
  • 55 Followers
  • 70 Followers

Recommended

Oppo Find X2 - Header

Oppo Find X2 Will Launch On February 22 in MWC 2020

March 19, 2020
playstation 5

Sony Unveils New PlayStation 5 Design and New Upcoming Title Trailers

July 10, 2020
How WordPress Users Benefit From VPN: An illustration of a laptop showing a VPN logo.

How WordPress Users Benefit From VPN

December 7, 2020
Best Android Apps (April 2020)

10 Best Android Apps for April 2020 [Free + Paid]

December 7, 2020
galaxy s20 series

Samsung Galaxy S20 Series Announced With Amazing Cameras!

March 19, 2020
facebook

Facebook’s New Feature Helps You Export Pictures to Google Photos

June 5, 2020
data-matched-content-rows-num="4,2" data-matched-content-columns-num="1,2"
  • About
  • Privacy & Policy
  • Contact
  • DMCA
  • Disclaimer

© 2020 Tech Baked

No Result
View All Result
  • Home
  • News
  • Reviews
  • Explained!
  • Apps
  • How To
  • Best Picks
  • About Us
  • Contact Us

© 2020 Tech Baked