YouTube launched its Shorts feature in September of last year. If you are a content creator on YouTube, then the Google-owned platform has new incentives for you on YouTube shorts. To encourage more people to create for the platform, YouTube has set up a $100 million fund.
YouTube will pay creators up to $10,000 per month for making popular videos on its YouTube Shorts. The payment will start this August and YouTube will reach out to eligible creators. YouTube said that creators can earn anywhere from $100 to $10,000 approximately but the payouts aren’t guaranteed.
Creators have gotten paid on YouTube based on the ads that run in their videos and because of the ads that run in their videos, the creators used to earn revenue from it. But, in the case of shorts, YouTube is not doing the same, YouTube doesn’t want to advertise in front of every clip, so they are building up an alternative to reward the content creators.
YouTube said that the revenue that content creators can earn from YouTube will be based on the viewership and engagement that the creators have gotten through their videos. YouTube will ask content creators to claim a bonus payment on their YouTube channel.
According to YouTube, a channel’s Shorts will count toward their monthly performance, each month viewers watch them, not just the month they were uploaded. So, in case a creator doesn’t qualify a month., they may qualify the next month.
In addition, YouTube wouldn’t require creators to use Shorts to boost their overall engagement on the platform. Creators are also required to post original videos to be eligible for a payout, and reuploads or videos tagged with watermarks from other platforms will disqualify their channel for payments. So, original and self-made content will be truly rewarded.
Countries that are Eligible for YouTube Shorts Fund
The payments are only available in 10 regions for now. Along with India, creators of the US, UK, Brazil, Indonesia, Japan, Mexico, Nigeria, Russia, and South Africa are eligible to earn rewards via this fund. YouTube says it plans on expanding that list in the future.
Eligibility Criteria for an Account Redeem Fund
- Channels needs to have uploaded at least on eligible Short in the last 180 days.
- The Short video that has been uploaded on the channel should be original and self-made. This means the videos re-uploaded from other content the creator’s channel, won’t be eligible for this fund.
- Creators must be the age of majority in their country. Thus for India, the creator needs to be 18 years or older.
If you are thinking about how to actually redeem the fund, the creators have to accept Youtube’s terms and should link an active AdSense account. YouTube will use the fund to pay creators throughout the next year and eventually replace the Shorts Fund with a “long-term, scalable monetization program.