Xiaomi has officially announced that its premium “Mi” range of products will now get reacquired with its brand new ” Xiaomi ” logo to unify its International brand presence and close the perception gap between the brand. The new brand identity introduction will bring the two distinct product series under the parent corporate brand.
The “Mi” logo will represent the brand, and The company will now rebrand the earlier “Mi” brand offering premium expertise throughout categories to the “Xiaomi” series. Xiaomi had introduced some changes to its corporate logo earlier this year.
Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, said,” is a leading technology brand with a strong presence across the globe, we aim to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products.”
Jaskaran Singh Kapany also added that as a consumer-centric brand, the company’s focus has always been on bringing new and innovative technology across segments that cater to the consumers’ evolving needs.
The company has been receiving an excellent response for its premium product range from consumers and Xiaomi fans. According to CounterPoint, in May 2021, Xiaomi India captured ~14% market share in the 20K-45K category. This empowered us to push the boundaries of technology and innovation further to elevate the consumer experience.
In addition to the statement, Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, also said, “being a leading technology brand with a strong presence across the globe, we aim to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products.
The company will use the new Xiaomi logo for our premium products representing the pinnacle of technology and offering a premium experience. Ushering in the festive season, Xiaomi’s premium product series ‘Mi’ will be renamed ‘Xiaomi.’
Moreover, Redmi, known for bringing breakthrough technology at a reasonable price, will continue with the same logo. The naming conference “Xiaomi” and “Redmi” will be applied across both brands, including electronic gadgets like TV, Laptop, and IoT offerings.
Furthermore, the company also announced that it would launch the Xiaomi 11T lineup worldwide on September 15 this year and would include the Xiaomi 11 Lite NE in the Xiaomi 11T series of smartphones. The Xiaomi 11 Lite NE is a budget-friendly variant and will launch in India after the global debut.