Twitter is reportedly withdrawing support for Accelerated Mobile Pages on both iOS and Android. Twitter quietly rolled back support for Mobile Accelerated Pages. The support page initially explained how Twitter would automatically send users of its mobile apps to the AMP version of a page from links posted on the social network.
Twitter explained in a statement saying, “We’re in the process of discontinuing support for this feature” notice. The company initially described the capability as allowing for “fast-loading, beautiful, high-performing mobile web experiences” so that “people read more of your content through Twitter.”
Google introduced AMP back in 2016 to provide compatible content faster to users of its Search product on mobile. AMP shows a lighter version of a website so that it can load more quickly.
AMP support will be fully retired in Q4 of 2021, which is already widely implemented today. However, the Android and iOS apps load the entire webpage with regular responsive accommodations.
In addition, Google Search no longer cares what format websites are in as long as they meet its “page experience” metrics based on Core Web Vitals that provide a “holistic picture of the quality of a user’s experience on a web page,” especially on mobile.
Twitter is in the process of discontinuing support for this feature, and it will be phased out by the fourth quarter of 2021.
When a mobile user clicks on a link to the site, Twitter will redirect them to the AMP version of that page if an AMP version is available. With the call-off of this feature, the navigation will not happen, and users may have to load the mobile or native version of the website.
In addition to the AMP withdrawal, Twitter on November 19 announced the rollout of the tipping feature on Android through a tweet. Users can add the Tips icon to their profile from the Edit Profile button. However, a limited group of creators, journalists, and nonprofits can receive the feature.